|
|
 |
|
|
|
|
 |
| Tips
- Wedding Rings |
The purchase of your wedding jewelry should
be an exciting part of your engagement. Unfortunately,
in today’s marketplace, jewelry shopping can
oftentimes be a confusing experience. Since
there is so much competition in the field,
you can expect to receive conflicting information,
most of it intended to sell you rather than
assist you. Here are some basic tips that
can help you cut through the technical jargon
and sales tactics...
WHERE TO SHOP:
Your first stop should be a locally owned
jewelry store which has established a good
reputation over a number of years. It’s also
a good idea to look for a store with an in-house
jeweler so any sizing or custom work can be
performed on the premises. A jeweler that’s
rooted in the community has a vested interest
in making you a satisfied customer because
they typically advertise by "word of mouth."
DIAMONDS:
Most consumers have difficulty choosing a
wedding ring because of the many variables
involved in diamond quality and value. Diamond
grading is broken down into Four C’s: carat,
clarity, color and cut. All of these add up
to a "Fifth C," cost. Ask how the "Four C’s"
apply to the ring or rings that you are considering.
AFTER THE DECISION:
Before reaching a final decision on your rings,
there are several other consideration that
you should take into account. How long will
it take to have the ring sized? If the ring
is being ordered from an outside jeweler or
manufacturer, how much time will be required
for delivery and size adjustments, if necessary?
Allowance of sufficient time in advance of
your wedding date is essential.
THE BOTTOM LINE:
Ask questions? Good salespeople like to share
their knowledge and experience. Visit a number
of jewelry outlets. Take good notes and compare
them as you shop. Don’t make snap decisions.
Think about it overnight. Are the financing
terms competitive? Trust yourself and your
own eye. If something doesn’t look right it
probably isn’t. Make the choice that is right
for you, not what someone else wants to sell
you. Don’t rush. Enjoy this special occasion.
|
|
|
|
|
|
